Showing posts with label Product launch. Show all posts
Showing posts with label Product launch. Show all posts

Sunday, 18 October 2015

Product Launch Event: Dabur Vatika Jasmine Hair oil: Inddie Blogger Meet

  Hi, Every One..

For any blogger, one of the most important thing is when their work is recognized and appreciated, that is exactly what I felt when I was invited to attend product launch of Dabur Vatika Jasmine nonstick Coconut hair oil for frizz control hosted by Inddie blogger on 10 October 2015 held in Mumbai.

I have never attended any product launch or blogger meet before and this was my very first event with Inddie Blogger, hence I was very nervous but excited to attend it. It was held at BJ hall in Vile Parle west at 11.30 am, theme color for the event was green.

With restless energy and nervousness I reach hall and saw many bloggers waiting near the gate for the registration. Some I knew as I follow them and was quite excited to make acquaintances with them but still very shy. One of the blogger Geeta (Food blogger) actually pulled me into the conversation and introduced me to all her friends, needless to say that once the ice was broken conversations flowed freely.  We clicked lot of photos with our fellow bloggers against the Branded wall and posters.

Registration for the event stared at sharp 11.30 which was very surprising and hats off to the Inddie blogger team for achieving this as I was expecting that the event will start fashionably late.


We were asked to register ourselves and were given Id cards for the event. There was no sitting arrangement and were asked to select our own tables. Event hall was decorated beautifully with round tables and beautiful centre pieces.

Live Band Performance by Inddie Band

Event started with awesome live performance of heavy meatal by Inddie Band. They sang Pink Floyd- We Don’t Need No Education and taught all of us to do head banging. Later they sang poker face by Lady gaga. After this mesmerizing session we were serves cold tender coconut water with dash of lemon grass which was seriously delicious and some mouthwatering starters (All Veg).

Post band session an introduction session was conducted were in many bloggers introduced themselves and their blogs and giving the jest of themselves and their passion for blogging and in their chosen field.

MBA students from NMIS college were also invited for this event to give them practical understanding of how product launches take place which I feel is beautiful act on behalf of Dabur team and kudos to them for thinking this new and innovating way to unveil a product.

Product Unveiling and the science behind the oil….

Before unveiling the product the marketing head of Dabur explained the reason for introducing this hair oils and later the difference between the frizzy and non-frizzy hair was explained by Head of RnD department of Dabur. He also explained how the silicone oils in this product help to control the frizz in the hair, which was very educational.
Dabur Vatika jasmine Hair Oil was unveiled amidst the smoke and light show as the life size bottle of Jasmine hair made an entry on the stage.


After the product was revealed there were games (Rock paper scissors with BFF’s in which the winner had to mess up the loser hair, I lost in first round itself, thankfully my partner Rekha dint mess my hair too much, and some spot contests). Some bloggers shared their tips to have beautiful nourished hair, using just natural products.


After the event we made our way to the buffet lunch. There was Indian and Italian food and awesome selection of desserts. Their Blueberry cheese cake was to die for…it was so soft and yummy that I just couldn’t help myself and ended up having  2 slices.

Goodies and free Hair Pampering session.

While leaving the hall we were given goody bag. This is wat I received:

1.      Dabur Vatika Jasmine Hair Oil (the new launch)

2.      Dabur Vatika Coconut Hair Oil (the best product by Dabur)

3.      Philips Smooth & Shine Hair Straightener (  gift wrapped in green wrapper )


This was followed with oil Champi and hair styling session for bloggers, where in we were given beautiful hair makeover by the stylist.

Needless to say, I thoroughly enjoyed myself, and made some really good friends. This was definitely best way to spend afternoon with strangers that made me realize that I’m a part of loving community.

Thanks Inddie Blogger for hosting such a beautiful event and bringing all the bloggers closer by organizing such beautiful events for us.. Great job..

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